We design and implement horse business
websites that impact your bottom line.

Hi, We're RanchForeman.

And we know Web development.

RanchForeman was established in 2003 as an Equine Software Provider. Our flagship product was a Web-based horse management application that anyone with an internet connection could utilize in an effort to manage the daily activities of the typical horse business.

Soon, our clients were asking for custom websites and assistance in their marketing efforts. As these requests grew in volume, RanchForeman transformed from a Web application developer into a provider of Web sites backed by developers who knew technology, marketing - And the horse business.

So, take comfort in knowing that we've been developing properties on the Internet since 2003. Much has changed since then - both the technology and the horse business.

There are two things that have changed the most:

  1. Availability of internet service
  2. The need for every horse business
    to have a Web site

What's a Web site?

You wouldn't be here if you did not know what a Web site was. So, here is a better question: What's an effective Web site?

Whether you realize it or not, every time you go to the feed store your appearance, demeanor and topic of conversation represents your business. Every time you take your horse somewhere other than your own arena, you and your horse's behavior as well as your horse's abilities represent your business. Maybe you're not a trainer. Every time a guest arrives at your barn with one of your clients, your staff, your other clients, you and your barn's appearance represent your business.

The situations listed above are just a tiny sampling of the ways your business generates the most highly sought after method of advertising available - Word of Mouth.

We develop Web sites that understand your customers - Who they are and what they want. Each project becomes your best employee. An employee that stands up, recognizes your client, offers a firm handshake and shares valuable information about your business - 24 hours a day, 7 days a week. That generates Word of Mouth advertising. And THAT is an effective Web site.


Service Details

  • Domain Acquisition
    This is the single most important piece of the Web Site puzzle. Your domain, or web address (URL), is your home base. Everything will point here. We recommend one keyword domain such as RopingHorses.net in an effort to become established within Google, Yahoo and Bing as quickly as possible. We also recommend one marketing domain such as YourHorseBusinessName.com which you will place on business cards, and other Printed Materials for Your Horse Business.

  • Web Site Design
    The first thing we do when we book a new project is get face to face with our new client. That's you. Our reason for this is to truly understand:
    1. You
    2. Your Horse Business
    3. Your Customers
    Your Web Site design is a direct reflection of those three items. We then use tools like Photoshop and Illustrator to build design revisions that are delivered to you until what you see matches, or exceeds, what you are imagining as the perfect Web Site for your horse business.

  • Web Site Implementation
    Implementation, or the actual writing of code, begins immediately following your acceptance of the design for your horse business website. We have extensive knowledge using ColdFusion, PHP, SQL, ActionScript, Flex, Flash, HTML and CSS. Other languages include Java, XML, Javascript and AJAX.

    Database driven applications utilize MySQL on the back-end with either ColdFusion or PHP as the application layer. We have completed front-ends both with and without Flash/Flex.

    Most of our projects are built upon the SquareSpace platform. SquareSpace allows for rapid development and deployment while also providing unlimited bandwidth.

  • Web Site Hosting
    Hosting is the service that allows you to store the files that display your horse business website at an actual physical location. An additional positive feature of SquareSpace is that the hosting is included in the service. Alternative solutions can be provided if the project requires.

  • Web Site Maintenance
    Upon the completion of your project, it is imperative that you keep the content on your website fresh. Stale sites will eventually drift to the bottom of all search engines.

    We provide annual subscription plans for unlimited updates. Of course, you may also obtain full control of your project upon completion and assume all maintenance responsibilities.

  • Search Engine Optimization
    Also known as SEO, this service happens behind the scenes and is responsible for getting your website listed as high as possible in search engines like Google, Yahoo and Bing. This is the number one priority when choosing a domain, writing code and providing content for your horse business website. SEO is actually a major component of On-Line Marketing, but we've listed it here as well in order to make sure that people understand it's importance.

  • Social Media Integration
    Social Media Integration is the process of hooking your Social Media efforts to your Web site. Taking advantage of Social Media is quickly becoming as important as SEO (described above) and is also better described as On-Line Marketing. However, part of Web Site Development is integrating your Social Media services with your new horse business website. Visit On-Line Marketing for more details on the actual description of the use of Social Media.